Business & Economics Books › the practice of public relations

PR in Practice: Public Relations Strategy (Paperback)

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how... more

Pre-Owned Practice of Public Relations (Hardcover 9780024088406) by Fraser Seitel

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Practice of Public Relations (Hardcover - Used) 0130276790 9780130276797

For courses in Public Relations and Introduction to Public Relations in Journalism Communications and Business departments. Using a unique hands-on approach that forces students to think critically about the field this market leader captures the... more

Routledge Research in Public Relations Ethical Practice of Social Media in Public Relations (Hardcover)

Given the high rate of social media use by the public organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups and this highly-interactive... more

Pre-owned Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice Paperback by Theaker Alison; Yaxley Heather ISBN 1138678678 ISBN-13 9781138678675

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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice 9781138678675 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

International Public Relations: Practices and Approaches (Hardcover)

In this volume the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections the book describes what intra- and extra-organisational public relation theories and... more

Pre-Owned Public Relations Practices: Managerial Case Studies and Problems: United States Edition Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-owned Public Relations in Practice Paperback by Kurtin Kate S. ISBN 0190912073 ISBN-13 9780190912079

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Public Relations : Principles and Practice 9781861520913 Used / Pre-owned

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions views expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes... more

Social Media and Public Relations: Eight New Practices for the PR Professional (Paperback - Used) 0132983214 9780132983211

In Social Media and Public Relations: Eight New Practices for the PR Professional social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a... more

Pre-Owned Public Relations: The Profession and the Practice Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Non-Fiction/Study: Public Relations: Principles & Practices (Paperback)

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other. - PRSA PR is a profession... more

Public Relations : Principles and Practice

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Pre-Owned Public Relations: From Theory to Practice Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Public Relations: Concepts Practice and Critique (Paperback) 1412930480 9781412930482

This textbook aims to introduce students to key concepts in public relations using a wide range of interdisciplinary sources as well as teaching students how to think critically about public relations. It is designed to help readers understand the... more

Social Media and Public Relations : Eight New Practices for the PR Professional (Paperback)

In this concise focused action-oriented book industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows... more

Routledge Research in Public Relations Public Relations in the Nonprofit Sector: Theory and Practice (Paperback)

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges however have routinely been understudied. Budgetary and staffing... more

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management (Hardcover)

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the... more

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management (Paperback)

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the... more

Pre-owned Public Relations Ethics : How to Practice Pr Without Losing Your Soul Paperback by Martin Dick ISBN 163157146X ISBN-13 9781631571466

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Routledge Communication Gaining Influence in Public Relations: The Role of Resistance in Practice (Paperback)

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power resistance dissent and... more

Pre-Owned Public Relations Writing: Principles in Practice (Paperback) 1412905516 9781412905510

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research planning ethics organizational culture law and design-through the production of... more

Public Relations and Communications: From Theory to Practice (Hardcover)

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the... more

Public Relations and Communications: From Theory to Practice (Paperback)

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the... more

Pre-owned Global Public Relations Handbook : Theory Research and Practice Paperback by Sriramesh Krishnamurthy (EDT); Vercic Dejan (EDT) ISBN 0367370131 ISBN-13 9780367370138

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Pre-Owned Student Workbook for Public Relations Writing: Principles in Practice Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Public Relations in Britain: A History of Professional Practice in the Twentieth Century (Paperback)

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key... more

Routledge Research in Public Relations Organizational Listening for Strategic Communication: Building Theory and Practice (Hardcover)

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a... more

Pre-Owned Public Relations Writing: Principles in Practice (Paperback) 1412905516 9781412905510

9781412905510. Pre-Owned: Good condition. Trade paperback. 2nd ed. Language: English. Pages: 544. Trade paperback (US). Glued binding. 544 p. Contains: Unspecified. Public Relations Writing is currently the best public relations writing text available.... more

Pre-Owned Effective Public Relations (Hardcover) 0132450100 9780132450102

This volume features a summary of concepts theory principles history management and practices involved in public relations. more

Pre-Owned Public Relations: Strategies and Tactics (Hardcover) 020558148X 9780205581481

Clearly explains the basic concepts strategies and tactics of today s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations... more

Routledge Advances in Management and Bus Perspectives on Public Relations Research (Hardcover)

The practice and study of public relations has grown significantly within Europe over the past decade yet as a discipline it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading... more

Basics Public Relations: The Basics (Paperback)

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant... more

Global and Multicultural Public Relations (Paperback)

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices focused on strategic analyses of... more

An Introduction to Public Relations and Communication Management (Paperback)

An Introduction to Public Relations and Communication Management 2e brings together an international and local focus with research from academic researchers case studies and firsthand accounts of public relations in practice. It includes tools for... more

Public Relations Research (Hardcover)

Designed to meet the needs of both the public relations education and public relations practitioner communities this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat... more

Routledge Communication International Public Relations: A Comparative Analysis (Paperback)

As a formal occupation public relations grew primarily in the United States through much of the twentieth century. In recent years however it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country... more