Business & Economics Books › public relations principles and practice

Media Relations: Concepts and Principles for Effective Public Relations Practice (Paperback)

Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner s basic training... more

Managing Public Relations: Business Principles and Tools for Strategic Communication 2e (Hardcover)

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation whether it is a company department an independent agency or any organized group focused on PR.... more

Pre-Owned Ethics in Public Relations: A Guide to Best Practice (Paperback) 074944276X 9780749442767

Ethical Practice in Public Relations provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values and acknowledge the... more

Effective public relations (Paperback - Used) 0132450356 9780132450355

This volume features a summary of concepts theory principles history management and practices involved in public relations. more

Pre-Owned Evaluating Public Relations : A Best Practice Guide to Public Relations Planning Research and Evaluation 9780749449797

Fully revised and updated this second edition advises PR practitioners at all levels how to monitor and evaluate their campaigns as well as how to develop more robust campaign strategies. CONDITION – USED: Books sold are in GOOD or better condition.... more

Pre-Owned Ethics in Public Relations: A Guide to Best Practice (PR In Practice) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0749477261 ISBN-13:... more

Public Relations Principles: Strategies for Professional Success (Paperback Used 9781465290755 1465290753)

Public Relations Principles: Strategies for Professional Success ISBN-10 1465290753 ISBN-13 9781465290755 Shawn Wahl; Michelle Maresh-Fuehrer 1 edition 490 pages Publisher: Kendall Hunt Publishing Binding: Paperback Every successful business utilizes... more

The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising 1921 [Premium Leather Bound]

{Size: 15.34 x 23.59 cms} A Unique Premium Leather-Bound book for elite readers/collectors of old rare books. An Original Leather is being used for binding this book with Golden Leaf Printing and designing on Spine front and Back of the book with edge... more

The theory and practice of advertising: a simple exposition of the principles of psychology in their relation to successful advertising by Walter Dill Scott (1916) [Leatherbound]

Leatherbound edition. Language: English Leather Binding on Spine and Corners with Golden leaf printing on spine. Reprinted from 1916 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr d reprint. Illustrations Index... more

The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising [Leather Bound]

Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine (extra customization on request like complete leather Golden Screen printing in Front Color Leather Colored book etc.) Reprinted in 2019 with the help of original edition... more

The theory and practice of advertising a simple exposition of the principles of psychology in their relation to successful advertising by Walter Dill Scott. Volume 1912 1912 [LEATHER BOUND]

CHOOSE ANY LEATHER COLOR OF YOUR CHOICE WITHOUT ANY EXTRA CHARGES AND MAIL US YOUR CHOICE. Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine (extra customization on request like complete leather Golden Screen printing in... more

The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising 1921 [Leather Bound]

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare Biblio�... more

Finance and Capital Markets: Investor Relations: Principles and International Best Practices of Financial Communications (Paperback)

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business... more

The theory and practice of advertising a simple exposition of the principles of psychology in their relation to successful advertising 1912 [Premium Leather Bound]

{Size: 15.34 x 23.59 cms} A Unique Premium Leather-Bound book for elite readers/collectors of old rare books. An Original Leather is being used for binding this book with Golden Leaf Printing and designing on Spine front and Back of the book with edge... more

Pre-Owned The PR Styleguide: Formats for Public Relations Practice (Spiral-bound) 0495006432 9780495006435

A concise handbook THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted... more

Pre-owned Global Public Relations Handbook : Theory Research and Practice Paperback by Sriramesh Krishnamurthy; Vercic Dejan ISBN 0415995140 ISBN-13 9780415995146

Global Public Relations Handbook : Theory Research and Practice more

Social Media and Public Relations : Eight New Practices for the PR Professional 9780132983211 Used / Pre-owned

In this concise focused action-oriented book industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows... more

Ethics in Public Relations : A Guide to Best Practice 9780749453329 Used / Pre-owned

Implement an ethical approach to public relations and corporate communications with guide packed full of useful tools and insights. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket... more

The Practice of Public Relations 9780132304511 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Public Relations : Concepts Practice and Critique 9781412930482

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation to widen their intellectual perspective on... more

Pre-Owned Public Relations : Critical Debates and Contemporary Practice 9780805846188 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Public Relations Practices: Managerial Case Studies and Problems (Paperback - Used) 0130981532 9780130981530

AU Allen H. Center AF Fellow PRSA San Diego State University AU Patrick Jackson AF Fellow PRSA Senior Counsel Jackson Jackson and Wagner more

Pre-Owned The Practice of Public Relations 9780131020252

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned The Practice of Public Relations Used [Hardcover]

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-owned - Public Relations : From Theory to Practice

Public Relations: From Theory to Practice ISBN: 9780205393558 GTIN: 09780205393558 more

Practice of Public Relations 9780024088406 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Public Administration and Information Technology: Building Digital Government Strategies: Principles and Practices (Paperback)

Building Digital Government Strategies: Principles and Practices more

Pre-Owned Fundraising Principles and Practice (Essential Texts for Nonprofit and Public Leadership and Management) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in very good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0470450398... more

Pre-Owned Labor Relations and Collective Bargaining: Private and Public Sectors: Pearson New International Edition (Paperback) 1292039957 9781292039954

Bring your best case to the table by putting theory into practice with this guide to labor relations unions and collective bargaining. Labor Relations and Collective Bargaining: Cases Practice and Law introduces readers to collective bargaining and... more

Public Relations Writing Worktext: A Practical Guide for the Profession (Paperback)

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing providing an overview of... more

Public Relations Writing

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined... more

Pre-Owned Public Relations Case Studies from Around the World 9781433123467

The case studies in this book many of which have won national or international awards represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to... more

Pre-Owned Public Relations: Strategies and Tactics (Hardcover) 0205449441 9780205449446

Clearly explains the basic concepts strategies and tactics of today s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations... more

Principles of Financial Control in the Public Sector (Hardcover)

Principles of Financial Control in the Public Sector delves into the compliance and implementation of control principles by control institutions in the public sector. The book uses examples from control practice to highlight the problems and weaknesses... more

Cooperative Banking: Its Principles and Practice With a Chapter on Cooperative Mortgage-Credit (Hardcover)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America and possibly other nations. Within the United... more

Office Management Its Principles and Practice: Covering Organization Arrangement and Operation With Special Consideration of the Employment Training and Payment of Office Workers (Hardcover)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America and possibly other nations. Within the United... more

Retail Buying; Modern Principles and Practice (Hardcover)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America and possibly other nations. Within the United... more

Bookkeeping; the Principles and Practice of Double Entry; With Exercises key and an Appendix of For (Paperback)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America and possibly other nations. Within the United... more