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Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Pearl 3 pcs

The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more

Rapala Husky Jerk 08 Fishing Lure 3 1/8 1/4oz Silver Blue

Get set for an amazing fishing expedition with the Rapala Husky Jerk 8 Fishing Lure. This lure can be trolled or cast at any speed and will still run time. Its loud rattle chamber transmits waves which amplify through the water. This Helsinki... more

Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Bunker 3 pcs

The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more

Rapala Lighted Fishing Line Counter

The Rapala Lighted Fishing Line Counter lets you fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter you’ll be able to set your bait at the right depth every time keeping you in... more

Rapala Shad Rap 05 Crankbait Fishing Lure 2 3/16 oz Silver Fluorescent Chartreuse

The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Rapala Husky Jerk 10 Fishing Lure 4 3/8oz Silver Blue

Perfectly balanced the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water catching and piquing attention. And the suspending action is just more than a fish... more

Rapala Jointed Shad Rap 07 Crankbait Fishing Lure 2.75 7/16oz Red Crawdad

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Rapala X-Rap Magnum 10 Fishing Lure - Hot Head - 10 Ft. Running Depth

The X-Rap Magnum series requires no tuning and boasts a large diving-lip for effortless deep dives. Its textured translucent body internal holographic foil and 3D holographic eyes make it a top choice for big game fish with models available for... more

Rapala Original Floating Minnow 13 Fishing Lure 4.25 1/4oz Vampire

The Rapala original floating lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel or... more

Rapala Jigging Rap W3 Fishing Lure - Glow Green Tiger

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Jigging Rap features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo style off... more

Rapala Jointed Minnow 09 Fishing Lure 3.5 1/4oz Pike

With a slight exaggeration of the unique Rapala baitfish in distress swimming action the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated or broken-back bait can be fished top-to-bottom. Swimming action at... more

Rapala Jointed Shad Rap 05 Fishing Lure 2 1/4oz Blue Shad

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Rapala Countdown Minnow 09 Fishing Lure 3.5 7/16oz Gold

Sinking at a consistent rate of one foot per second the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown® can get you to them... more

Rapala Husky Jerk Size 8 3-1/8 Hand-Tuned Fishing Lure Helsinki Shad-fish bait

Perfectly balanced the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water catching and piquing attention. And the suspending action is just more than a fish... more

Rapala X-Rap Saltwater 12 Jerkbait Fishing Lure 4.75 3/4oz Olive Green

Rapala Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks these baits can be cast or trolled. Rip em for... more

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Perch

The Rapala Floating Minnow is the lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel... more

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Brook Trout

The Rapala original floating lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel or... more

Rapala Original Floating Minnow 11 Fishing Lure 4 3/8 3/16oz Silver Fluourescent Chartreuse

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Jointed Shad Rap 04 Fishing Lure - Clown

A plastic jointed version of the legendary Shad Rap that sends out a distressed-minnow signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish. Rapala Jointed Shad Rap 04 fishing lure with running depth of 4-6... more

Rapala Original Floating 07 Fishing Lure - Bleeding Hot Olive

The Rapala Original Floating 07 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a... more

Rapala Shallow Shad Rap 05 Fishing Lure 2 3/16oz Hot Steel

The shallow running version of the Shad Rap. Constructed of premium balsa it is ideal for fishing skinny water. It features precise action detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the... more

Rapala Shallow Shad Rap Crankbait SKU - 352040

The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... more

Rapala Shad Rap 07 Crankbait Fishing Lure 2.75 5/16 oz Bleeding Olive Flash

The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Rapala Shad Rap 09 Crankbait Fishing Lure 3.5 9/16oz Shad

The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Rapala Countdown Minnow 07 Fishing Lure 2.75 1/4oz Fire Minnow

Sinking at a consistent rate of one foot per second the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown® can get you to them... more

Rapala X-Rap Magnum 30 Fishing Lure - Gold Green Mackerel

The X-Rap Magnums are designed to perform perfectly straight out of the box eliminating any need for time-consuming tuning. Featuring a large diving-lip these lures can reach impressive depths without any assistance allowing for uninterrupted action.... more

Rapala GSR07GSD Glass Shad Rap Crankbait Fishing Lure 2 3/4 7/16 oz Glass

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light the lure looks... more

Rapala Rattling & Suspending Shad Rap 05 Fishing Lure 2 5/16oz Perch

The Rapala Shad Rap RS is a plastic version of Rapalas legendary balsa Shad Rap. The durable Shad Rap RS rattles hard suspends and produces a different wobble from its wooden brother. Because its heavier the RS is easier to cast. It’s a deadly lure... more

Rapala Jointed Minnow 05 Fishing Lure 2 1/8oz Gold

With a slight exaggeration of the unique Rapala “wounded minnow� swimming action the Rapala Jointed Minnow 05 Gold gets the undivided attention of otherwise disinterested gamefish. This articulated or “broken-back� bait can be fished... more

Rapala Scatter Rap CountDown 07 Fishing Lure 2.75 1/4oz Brook Trout

The Rapala Scatter Rap CountDown Lure sinks perfectly looks great moves like no other. The erratic Scatter Rap CountDown perfectly mimics a spooked baitfish fleeing attack but unlike in nature this one doesn’t get away. Rapala starts with the classic... more

Rapala XRMAG15BSRD X-Rap Magnum 15 Trolling Fishing Lure Deep Diver 4 3/4 1 1/8

X-Rap Magnums run perfect right out of the box no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet the XRM15 to 15 feet etc. Run up to... more

Rapala X-Rap CountDown 05 Fishing Lure - Silver

Rapala s X-Rap Countdown 5 allows anglers to expertly target suspended fish at any depth thanks to the proven CountDown technique pioneered by the brand in the 1960s. With a hard flash and a strong rolling action on the retrieve this model boasts a... more

Rapala Husky Jerk 12 Fishing Lure 4.75 7/16oz Glass Purple Sunfire

Perfectly balanced the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water catching and piquing attention. And the suspending action is just more than a fish... more

Rapala X-Rap 10 Fishing Lure - Glass Ghost

The Rapala X-Rap lure is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the... more

Rapala Original Floating Minnow 03 Fishing Lure 1.5 1/16oz Vampire

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala X-Rap 6 Fishing Lure - Hot Head - 2 1/2 - Runs 3-5 Depth

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Rapala Skitter Prop 07 Fishing Lure Silver

Made of buoyant balsa wood this bait showcases a stainless steel propeller that creates a realistic wounded baitfish motion during a crank and pause retrieve. When retrieved with a snap the Skitter Prop will dive and roll delivering a one-of-a-kind... more

Rapala X-Rap 10 Fishing Lure - Rusty Crawdad

Rapala X-Rap XR10 Lures feature a premium finish that includes prominent scales and lateral line on the fuselage to capture and flash light like a beacon. This Rapala slashbait cuts darts and slashes its way through the water. Intended for trout and... more