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| Best Seller  | Berkley Big Game Lip Grip w/Digital Fish Scale 30lb SKU - 506885 With the Berkley Big Game Lip Grip with Digital Scale you can quickly secure and weigh your catch without injuring the fish. FeaturesCorrosion resistant stainless steel bodyPositive locking jaw action holds catch until you release itComfort handle... ... more
Berkley Big Game Lip Grip w/Digital Fish Scale 30lb SKU - 506885 With the Berkley Big Game Lip Grip with Digital Scale you can quickly secure and weigh your catch without injuring the fish. FeaturesCorrosion resistant stainless steel bodyPositive locking jaw action holds catch until you release itComfort handle... | $69.99 $55.98 go to store |
 | Berkley Scented Flicker Shad Pro Pack 3PK Crankbait SKU - 165903 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... ... more
Berkley Scented Flicker Shad Pro Pack 3PK Crankbait SKU - 165903 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... | $19.99 $15.98 go to store |
| Best Seller  | Berkley PowerBait Glitter Trout Bait SKU - 377577 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... ... more
Berkley PowerBait Glitter Trout Bait SKU - 377577 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... | go to store |
 | Berkley PowerBait Glitter Trout Bait SKU - 522786 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... ... more
Berkley PowerBait Glitter Trout Bait SKU - 522786 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... | go to store |
 | Berkley PowerBait Glitter Trout Bait Salmon Egg SKU - 445372 Berkley PowerBait Glitter Salmon Egg Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light... ... more
Berkley PowerBait Glitter Trout Bait Salmon Egg SKU - 445372 Berkley PowerBait Glitter Salmon Egg Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light... | go to store |
 | Berkley PowerBait Glitter Trout Bait SKU - 725930 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... ... more
Berkley PowerBait Glitter Trout Bait SKU - 725930 Berkley PowerBait Glitter Trout Bait combines the proven effectiveness of PowerBait Trout Dough with glitter to simulate fish scales.FeaturesFloating Trout Bait disperses advanced scent and flavor enhancersCrystalina glitter reflects light and... | go to store |
 | Berkley PowerBait Power Switch SKU - 584182 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 584182 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $9.99 $7.98 go to store |
 | Berkley Gulp! Saltwater Shrimp SKU - 747410 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... ... more
Berkley Gulp! Saltwater Shrimp SKU - 747410 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... | $7.99 $6.38 go to store |
 | Berkley Gulp! Saltwater Shrimp SKU - 108683 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... ... more
Berkley Gulp! Saltwater Shrimp SKU - 108683 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 155939 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 155939 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 166229 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 166229 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 262342 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 262342 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 148708 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 148708 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 399493 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 399493 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 835128 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 835128 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley Gulp! Saltwater Shrimp SKU - 502021 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... ... more
Berkley Gulp! Saltwater Shrimp SKU - 502021 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... | $7.99 $6.38 go to store |
 | Berkley Gulp! Saltwater Shrimp SKU - 764420 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... ... more
Berkley Gulp! Saltwater Shrimp SKU - 764420 The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesLooks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 730502 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 730502 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 543139 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 543139 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $9.99 $7.98 go to store |
 | Berkley PowerBait Power Switch SKU - 600077 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 600077 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 201076 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 201076 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 398392 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 398392 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 872056 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 872056 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $8.99 $7.18 go to store |
 | Berkley PowerBait Power Switch SKU - 577349 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 577349 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 275926 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 275926 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 340919 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 340919 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 427824 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 427824 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley PowerBait Power Switch SKU - 384928 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... ... more
Berkley PowerBait Power Switch SKU - 384928 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... | $7.99 $6.38 go to store |
 | Berkley Gulp! Crawler SKU - 473161 The Berkley Gulp! Crawler is a fat tail straight worm that is perfect for jigging and drop-shotting, as the fat tail bobs well in vertical presentations.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!... ... more
Berkley Gulp! Crawler SKU - 473161 The Berkley Gulp! Crawler is a fat tail straight worm that is perfect for jigging and drop-shotting, as the fat tail bobs well in vertical presentations.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!... | $7.49 $5.98 go to store |
 | Berkley Cane Walker Topwater SKU - 175046 The Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure and is ideal for calling fish up or situations with a slight chop . With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley... ... more
Berkley Cane Walker Topwater SKU - 175046 The Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure and is ideal for calling fish up or situations with a slight chop . With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley... | $9.99 $7.98 go to store |
 | Berkley Money Badger Crankbait SKU - 799993 Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is... ... more
Berkley Money Badger Crankbait SKU - 799993 Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is... | $8.99 $7.18 go to store |
 | Berkley PowerBait Shape 108 SKU - 627836 Set MoreHooks and Catch More Fish with the Berkley PowerBait Shape 108. It only took 108 tries to get it right. Berkley PowerBait makes novice anglers good and goodanglers great. Berkley scientists have spent over 25years perfecting an irresistible... ... more
Berkley PowerBait Shape 108 SKU - 627836 Set MoreHooks and Catch More Fish with the Berkley PowerBait Shape 108. It only took 108 tries to get it right. Berkley PowerBait makes novice anglers good and goodanglers great. Berkley scientists have spent over 25years perfecting an irresistible... | $6.99 $5.58 go to store |
 | Berkley PowerBait MaxScent Tube SKU - 226266 The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... ... more
Berkley PowerBait MaxScent Tube SKU - 226266 The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... | $8.49 $6.78 go to store |
 | Berkley PowerBait MaxScent Chigger Craw SKU - 522781 The Berkley PowerBait MaxScent Chigger Craw line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors... ... more
Berkley PowerBait MaxScent Chigger Craw SKU - 522781 The Berkley PowerBait MaxScent Chigger Craw line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors... | $8.49 $6.78 go to store |
 | Berkley Gulp! Saltwater Jerk Shad SKU - 212324 The Saltwater Jerk Shad with the extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesErratic darting motion imitates struggling baitfishDarting... ... more
Berkley Gulp! Saltwater Jerk Shad SKU - 212324 The Saltwater Jerk Shad with the extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FeaturesErratic darting motion imitates struggling baitfishDarting... | $7.99 $6.38 go to store |
 | Berkley Scented Flicker Shad Crankbait SKU - 823150 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... ... more
Berkley Scented Flicker Shad Crankbait SKU - 823150 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... | $9.99 $7.98 go to store |
 | Berkley Gulp! Minnow SKU - 782514 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... ... more
Berkley Gulp! Minnow SKU - 782514 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... | $7.49 $5.98 go to store |
 | Berkley Gulp! Minnow Grub SKU - 349965 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... ... more
Berkley Gulp! Minnow Grub SKU - 349965 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... | $7.99 $6.38 go to store |
 | Berkley Deep Hit Stick Jerkbait SKU - 360832 True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley Deep Hit Stick delivers an aggressive, wider tail action than their Flicker Minnow perfect for deep, big or more aggressive fish that do not... ... more
Berkley Deep Hit Stick Jerkbait SKU - 360832 True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley Deep Hit Stick delivers an aggressive, wider tail action than their Flicker Minnow perfect for deep, big or more aggressive fish that do not... | $9.99 $7.98 go to store |
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