Business & Economics Books › public relations in marketing 6

Routledge Communication Negative Political Advertising: Coming of Age (Hardcover)

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science marketing advertising speech communication telecommunication and public relations combined with the practical wisdom of... more

Pre-Owned Strategic Communications Planning: For Effective Public Relations and Marketing (Paperback) 0757512089 9780757512087

Strategic Communications Planning: For Effective Public Relations and Marketing by Laurie J Wilson; Joseph Ogden more

Social Media and Public Relations : Eight New Practices for the PR Professional 9780132983211 Used / Pre-owned

In this concise focused action-oriented book industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows... more

Routledge Companions in Marketing Adver The Routledge Companion to Public Relations (Hardcover)

Public relations is a uniquely pervasive force in our modern economy influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship reflecting the impact of... more

Real-Time Marketing and PR : How to Instantly Engage Your Market Connect with Customers and Create Products That Grow Your Business Now 9781118155998 Used / Pre-owned

Launch effective real-time communications to win in todays always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over... more

Social Media and Public Relations: Eight New Practices for the PR Professional (Paperback - Used) 0132983214 9780132983211

In Social Media and Public Relations: Eight New Practices for the PR Professional social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in... more

The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition 9780071767460 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Business Concepts for Healthcare Providers: A Quick Reference for Midwives NPs PAs CNSs and Other Disruptive Innovators (Paperback) 0763722901 9780763722906

Addresses concepts in business including: Productivity Contracting Interviewing Marketing/Public Relations Developing Your Practice Billing and Coding Text addresses differences in healthcare providers but advocates for positive physician/clinician more

For Immediate Release: Shape Minds Build Brands and Deliver Results with Game-Changing Public Relations 1936661160 (Hardcover - Used)

It is essential that businesses know how to communicate quickly often preemptively and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency For... more

Palgrave Studies of Public Sector Management in Africa: Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Hardcover)

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response this book... more

Green Marketing (Paperback)

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities... more

Social-Media-Marketing in der Fitnessbranche. Theoretische Grundlagen und empirische Forschung (Paperback)

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Note: 2 3 Sprache: Deutsch Abstract: Das Ziel vorliegender Bachelorarbeit besteht darin einen Überblick über das Web 2.0 mit... more

Pre-Owned A Modern Guide to Public Relations: Including: Content Marketing SEO Social Media & PR (Paperback 9781736514009) by Amy Rosenberg

9781736514009. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 188. Trade paperback (US). Glued binding. 188 p. Amy Rosenberg s no-frills guide to public relations is everything you need to know about launching a PR career or... more

Pre-Owned Social Media Strategy : Marketing Advertising and Public Relations in the Consumer Revolution 9781538113929 Used

Social Media Strategy Second Edition is a guide to marketing advertising and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law.... more

Pre-Owned Qualitative Research Methods in Public Relations and Marketing Communications (Paperback 9780415471183) by Christine Daymon Immy Holloway

9780415471183. Pre-Owned: Good condition. Trade paperback. 2nd ed. Language: English. Pages: 416. Trade paperback (US). Glued binding. 416 p. Contains: Unspecified Illustrations black & white Tables black & white. The second edition of this highly... more

BarCharts Twitter Marketing Quickstudy Easel

Maximize one of the world s most powerful and popular forms of free communication for personal use networking public relations research and marketing. Users at any level will benefit from our marketing author and social media guru s advice. As a... more

Plunkett s Advertising & Branding Industry Almanac 2021 : Advertising & Branding Industry Market Research Statistics Trends and Leading Companies (Paperback)

Vital to businesses of all types the fields of advertising marketing and branding are covered in-depth in this important volume from advertising on radio and television to direct mail from online advertising to branding public relations and paid... more

The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition (Hardcover)

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends tools... more

Pre-Owned Strategic Writing: Multimedia Writing for Public Relations Advertising Sales and Marketing and Business Communication (Spiral-bound) 0205405738 9780205405732

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Strategic Communications Planning for Effective Public Relations and Marketing Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Small Museum Toolkit: Reaching and Responding to the Audience (Paperback)

Museums exist to serve their audiences. This book describes how you can better relate to your audience looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations visitor services... more

Routledge Interpretive Marketing Researc Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding Marketing and Communications in the (Hardcover)

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding marketing communications and public relations have all contributed to this boost. Whilst... more

Principles of Strategic Communication (Paperback)

Designed to support the paradigm shift in media and communication this book presents the basic tenets of strategic communication and its foundational disciplines of advertising public relations and marketing communications. Drawing on the latest... more

Pre-Owned Qualitative Research Methods in Public Relations and Marketing Communications Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Straight Talk About Public Relations Revised and Updated: New Strategies on Social Media Content Marketing Paperback Robert Wynne

Robert Wynne uses wit humor and yes straight talk to help readers learn the art of public relations. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included... more

Promoting Your Library: Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian (Paperback)

Toot your library s horn! Promote your library program via a home page on the web! This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool.... more

1001 Ideas to Create Retail Excitement : (Revised & Updated) (Paperback)

In a new completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement public relations and marketing guru Edgar Falk shows small medium and large business owners how to make the most of retail opportunities in... more

Lead Generierung Durch Content-Marketing Ãœber Die Social Media-Plattform Instagram: Analyse Eines Speakers Zum Thema Immobilieninvestment-Coaching (German Edition)

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Note: 2 3 Internationale Fachhochschule Bad Honnef - Bonn Sprache: Deutsch Abstract: In der Seminararbeit geht es um die Analyse... more

The Fall of Advertising and the Rise of PR (Paperback)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today s major brands are born with publicity not advertising. A closer look at the history of the most successful modern brands... more

Erarbeitung einer Marketingkonzeption zur nationalen/internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel Objekt Demnitz (Paperback)

Bachelorarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Note: 1 Hochschule Mittweida (FH) Sprache: Deutsch Abstract: Die Bachelorarbeit beschäftigt sich mit der Erarbeitung einer... more

Marketing and Public Relations for Museums Galleries Cultural and Heritage Attractions (Paperback - Used) 041561046X 9780415610469

Visitors to museums galleries heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time presenting new challenges to cultural PR and Marketing... more

The Executive s Guide to Corporate Events & Business Entertaining (Hardcover)

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company s communication marketing and public relations strategy. They are used by... more

The Library Administration Series: Marketing and Public Relations for Libraries (Paperback)

The first book on marketing for librarians written by a single author this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic public school and special. Emphasis is on... more

Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding (Hardcover)

In the twenty-first century promotion is everywhere and everything has become promotable: everyday goods and organizations people and ideas cultures and futures. This engaging book looks at the rise of advertising public relations branding marketing... more

Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding (Paperback)

In the twenty-first century promotion is everywhere and everything has become promotable: everyday goods and organizations people and ideas cultures and futures. This engaging book looks at the rise of advertising public relations branding marketing... more

Create-ing Business: Understanding Professional Tension in an Advertising Agency (Paperback)

Master s Thesis from the year 2008 in the subject Communications - Public Relations Advertising Marketing Social Media grade: 1.7 Victoria University of Wellington language: English abstract: This thesis concentrates on aspects of organisational... more

Social Campaigning with Social Media : PR und Fundraising Tool für NGOs und NPOs (Paperback)

Masterarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Note: 1 3 Institut für Kultur- und Medienmanagement Veranstaltung: Marketing - Kulturmanagement Sprache: Deutsch Abstract:... more

Die Institutionalisierung der Online Relations im Unternehmen : Best & Worst Practices aus dem B2B und B2C Bereich (Paperback)

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations Werbung Marketing Social Media Note: 1 30 Universität Passau (Lehrstuhl für Kommunikationswissenschaft) Veranstaltung: Online Relations: Das Internet und... more