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    Spro SBEPP60NRED Natural Red Bronzeye Popper Soft Plastic Fishing Topwater Lure

    Spro SBEPP60NRED Natural Red Bronzeye Popper Soft Plastic Fishing Topwater Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $15.99

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    Spro SBEPP60NEGL Neon Glow Bronzeye Popper Soft Plastic Fishing Topwater Lure

    Spro SBEPP60NEGL Neon Glow Bronzeye Popper Soft Plastic Fishing Topwater Lure

    The SPRO Popper Neon Glow makes it easier for you to catch the fish you want. It moves in a lifelike way to attract bass attention. This SPRO bronzeye frog is also available in many other colors so you can get the one that you prefer. It was made by... more

    $23.41

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    Best Seller
    Spro SBEPP60BLKW Black Widow Bronzeye Popper Soft Plastic Fishing Topwater Lure

    Spro SBEPP60BLKW Black Widow Bronzeye Popper Soft Plastic Fishing Topwater Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $13.46 $9.99

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    Bass Assassin Fishing Lure SA10238 Shad Assassin Soft Jerkbait 5 Salt And Peppr

    Bass Assassin Fishing Lure SA10238 Shad Assassin Soft Jerkbait 5 Salt And Peppr

    The Bass Assassin Shad Assassins unique fat belly design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface and you ll find the... more

    $16.07

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    Spro SBEF90MNWR King Daddy Midnight Frog Soft Plastic Fishing Topwater Lure

    Spro SBEF90MNWR King Daddy Midnight Frog Soft Plastic Fishing Topwater Lure

    Spro Bronzeye Frog is a frog lure and is part of the Dean Rojas Signature series. The perfect lure for fishing in heavy cover or open water. This lure is designed to cast long distances. This frog lure is specially weighted to land on its belly cast... more

    $21.25 $17.99

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    Spro SBEPP50BLKW Black Widow Bronzeye Baby Soft Plastic Fishing Topwater Lure

    Spro SBEPP50BLKW Black Widow Bronzeye Baby Soft Plastic Fishing Topwater Lure

    The SPRO Fishing Bronzeye Baby Pop Frog Bait 1 Pack operates with several actions. You can walk the dog pop chug or dead stick it to catch those finicky bass. This smaller version of the original lure still casts like a rocket and is weighted to land... more

    $15.73 $8.99

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    Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits

    Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits

    The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more

    $7.70 $6.83

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    Spro SBEPP50GRNT Green Tree Bronzeye Baby Soft Plastic Fishing Topwater Lure

    Spro SBEPP50GRNT Green Tree Bronzeye Baby Soft Plastic Fishing Topwater Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $15.73 $8.99

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    Spro SBEF65HLWP Pumpkin Bronzeye Frog Soft Plastic Fishing Topwater Lure

    Spro SBEF65HLWP Pumpkin Bronzeye Frog Soft Plastic Fishing Topwater Lure

    The product SPRO Dean Rojas Bronzeye Frog 65 was expertly designed by renowned B.A.S.S. Elite Series Angler Dean Rojas. Its versatility allows it to be used in both heavy cover and open water making it the ideal choice for any angler. With a long... more

    $16.47

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    Spro SBEPP60NGRN Natural Green Bronzeye Popper Soft Plastic Fishing Frog Lure

    Spro SBEPP60NGRN Natural Green Bronzeye Popper Soft Plastic Fishing Frog Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $14.99 $9.95

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    Sea Striker GOT-CHA G300GH Soft Bait Fishing Lure Kits Gold 3 Pack Assortment

    Sea Striker GOT-CHA G300GH Soft Bait Fishing Lure Kits Gold 3 Pack Assortment

    Go after your next catch with the Got-Cha lure set by Sea Striker. Round streamlined bodies and painted eye details mimic the look and movement of prey fish getting the attention of predator species. A valuable addition to your repertoire of fishing... more

    $15.30 $12.50

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    Spro SBEF60KLGL Bluegill Bronzeye Frog Jr Soft Plastic Fishing Topwater Lure

    Spro SBEF60KLGL Bluegill Bronzeye Frog Jr Soft Plastic Fishing Topwater Lure

    The Bronzeye Frog 65 the award-winning frog that raised the bar for frog fishing was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size style and is designed to cast long distances to be fished in heavy cover... more

    $20.77

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    B&L Paul Browns DEV-19 Devil Opening Night Soft Bait Twitchbait Fishing Lure

    B&L Paul Browns DEV-19 Devil Opening Night Soft Bait Twitchbait Fishing Lure

    B&L Paul Brown S Devil Opening Night Opening Night DEV-19 more

    $18.79

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    Spro SBEF65WHTB White/Black 5/8 oz Frog Soft Plastic Fishing Topwater Lure

    Spro SBEF65WHTB White/Black 5/8 oz Frog Soft Plastic Fishing Topwater Lure

    The product SPRO Dean Rojas Bronzeye Frog 65 was expertly designed by renowned B.A.S.S. Elite Series Angler Dean Rojas. Its versatility allows it to be used in both heavy cover and open water making it the ideal choice for any angler. With a long... more

    $17.95 $13.46

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    Spro SBEPP50TRPW Tropical White Bronzeye Baby Soft Plastic Fishing Topwater Lure

    Spro SBEPP50TRPW Tropical White Bronzeye Baby Soft Plastic Fishing Topwater Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $13.74 $8.99

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    Spro SBEPP60NTRL Natural Bronzeye Popper Soft Plastic Fishing Topwater Frog Lure

    Spro SBEPP60NTRL Natural Bronzeye Popper Soft Plastic Fishing Topwater Frog Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $18.46 $9.99

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    Spro SBEPP50RBLK Black Bronzeye Baby Soft Plastic Fishing Topwater Lure

    Spro SBEPP50RBLK Black Bronzeye Baby Soft Plastic Fishing Topwater Lure

    The loud popping noise and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Gamakatsu® two-prong hooks ensure solid hookups. more

    $13.68 $8.99

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    Bass Assassin Fishing Lure SA10343 Shad Assassin Soft Jerkbait 5 Crystal Shad

    Bass Assassin Fishing Lure SA10343 Shad Assassin Soft Jerkbait 5 Crystal Shad

    The Bass Assassin Shad Assassins unique fat belly design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface and you ll find the... more

    $16.07

    FREE shipping

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    Yum YMM5924 Money Minnow-Hitch 5 Swimbait Lure Bass Fishing Soft Plastic

    Yum YMM5924 Money Minnow-Hitch 5 Swimbait Lure Bass Fishing Soft Plastic

    This new swimbait from YUM Bait Company is right on the money! With an ultra-realistic profile natural swimming action and super-soft body the YUM Money Minnow has proven itself irresistible to bass and other gamefish. A unique hook slot in the Money... more

    $12.62

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    Spro SBEPP50NSHD Nasty Shad Bronzeye Baby Soft Plastic Fishing Topwater Lure

    Spro SBEPP50NSHD Nasty Shad Bronzeye Baby Soft Plastic Fishing Topwater Lure

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more

    $14.07

    FREE shipping

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    Sea Striker Popeye Bucktail Jig Fishing Lure White Size 6 1 oz. P1W Fishing Jigs

    Sea Striker Popeye Bucktail Jig Fishing Lure White Size 6 1 oz. P1W Fishing Jigs

    When you’re looking to land your next big catch the Sea Striker will be by your side. Our saltwater lures include Got-Cha plugs soft plastics dusters and Bucktail teasers that come in bright colors with great action to grab a fish’s attention. Sea... more

    $10.84 $4.96

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    Pro-Troll Kokanee Killer Lure with EChip Holo Purple Soft Baits

    Pro-Troll Kokanee Killer Lure with EChip Holo Purple Soft Baits

    New holographic tape and colored eyes have been added to the popular Pro-Troll Kokanee Killer Lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. more

    $7.95

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    Pro-Troll Kokanee Killer Lure with EChip Holo Orange Soft Baits

    Pro-Troll Kokanee Killer Lure with EChip Holo Orange Soft Baits

    New holographic tape and colored eyes have been added to the popular Kokanee Killer lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. The size 1.0 is... more

    $12.54 $7.91

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    Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Pearl 3 pcs

    Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Pearl 3 pcs

    The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more

    $10.69

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    Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Bunker 3 pcs

    Storm WildEye Swim Shad 6 Fishing Lure 7/8oz Bunker 3 pcs

    The Storm WildEye Swim Shad 06 bait is one of the most fished soft plastics around and began its life at Storm in 2002. The soft outer body the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by... more

    $11.97 $10.34

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    Gary Yamamoto 5 Swimming Senko Fishing Lure Watermelon with Large Black and Small Red Flakes

    Gary Yamamoto 5 Swimming Senko Fishing Lure Watermelon with Large Black and Small Red Flakes

    An exciting soft plastic combining the fish-attracting attributes of swimbaits and the Original Senko. It features the head of a Senko a flattened-out midsection and a miniature swimbait tail. Fish it weightless with a screw-in sinker or as a flipping... more

    $14.43 $11.19

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    River2Sea WPL130-14 Whopper Plopper 130 Style 14 Bone Fishing Lure

    River2Sea WPL130-14 Whopper Plopper 130 Style 14 Bone Fishing Lure

    River2Sea s Whopper Plopper designed by the legendary angler Larry Dahlberg is his secret weapon for musky fishing. The soft pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. The tail is... more

    $20.56

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    YUM Yumbrella 5 Wire Rig Fishing Lure Spinnerbait Umbrella Rig Tennessee Special 7 in

    YUM Yumbrella 5 Wire Rig Fishing Lure Spinnerbait Umbrella Rig Tennessee Special 7 in

    The Yumbrellas 5-wire Flash Mob Jr. kit makes it easy to use a castable umbrella rig. It is available in three-wire and five-wire. The kits come with all the necessary jigheads and soft plastics to complete the rigging of the most-effective multi-lure... more

    $13.99

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    Yamamoto 5 in. Senko Blue & Black Laminate Fishing Lure - Pack of 10

    Yamamoto 5 in. Senko Blue & Black Laminate Fishing Lure - Pack of 10

    The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more

    $7.99

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    Gary Yamamoto 31-10-021 Swim Senko 5 Black/Blue Flake Soft 10pk Swimbait Lure

    Gary Yamamoto 31-10-021 Swim Senko 5 Black/Blue Flake Soft 10pk Swimbait Lure

    If there s been one lure that has changed the face of fishing over the years it s the Senko. With its wide range of uses and subtle natural action the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in... more

    $13.47 $11.19

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    Mustad Ultra Lock Soft Plastics Fishing Hook - Size: 3/0 (Black Nickel) 5pc

    Mustad Ultra Lock Soft Plastics Fishing Hook - Size: 3/0 (Black Nickel) 5pc

    The Mustad Ultra Lock® hooks feature Z-Bend offset hook that securely anchors a wide range of baits. It is an ideal choice for a wide range of large soft plastic lures such as shads worms or swim baits. This hook is perfect for fishing around... more

    $8.85 $4.79

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    Gary Yamamoto 9-10-323 Original Senko 5 Watermelon/Black/Gold Flake (10 Pk) Lure

    Gary Yamamoto 9-10-323 Original Senko 5 Watermelon/Black/Gold Flake (10 Pk) Lure

    The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more

    $13.86 $12.27

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    Yamamoto Senko 5 Worm Bass Lure Watermelon No Flake Green 9-10-042

    Yamamoto Senko 5 Worm Bass Lure Watermelon No Flake Green 9-10-042

    The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7 and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters... more

    $11.14

    FREE shipping

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    Sea Striker P34W Popeye Bucktail Jigs 3/4-ounce White/Head-White 5/0 Fishing Jigs

    Sea Striker P34W Popeye Bucktail Jigs 3/4-ounce White/Head-White 5/0 Fishing Jigs

    When you’re looking to land your next big catch the Sea Striker will be by your side Our saltwater lures include Got-Cha plugs soft plastics dusters and Bucktail teasers that come in bright colors with great action to grab a fish’s attention Sea... more

    $8.19 $6.69

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    Sea Striker Carolina Live Bait Slow Troll King Mackerel Rig Size 4 Chartreuse Fishing Rigs

    Sea Striker Carolina Live Bait Slow Troll King Mackerel Rig Size 4 Chartreuse Fishing Rigs

    When you’re looking to land your next big catch the Sea Striker will be by your side. Our saltwater lures include Got-Cha plugs soft plastics dusters and Buck tail teasers that come in bright colors with great action to grab a fish’s attention. Sea... more

    $10.29

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    Lunker City Slug-Go Soft Stickbait 9 9.59oz 8pk Alewife

    Lunker City Slug-Go Soft Stickbait 9 9.59oz 8pk Alewife

    This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and... more

    $19.99

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    YUM Dinger Soft Plastic Worm 4 Watermelon Seed 15 Count

    YUM Dinger Soft Plastic Worm 4 Watermelon Seed 15 Count

    The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market the YUM Dinger can be Texas Carolina and wacky rigged weighted or weightless and catches bass when other lures fail. This soft plastic bait... more

    $6.96

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    Mustad Mega Bite Soft Worm Hook Black Nickel Size 2/0 5 Pack

    Mustad Mega Bite Soft Worm Hook Black Nickel Size 2/0 5 Pack

    Mustad provides you with all the hooks and lures you need to unlock your fishing potential. These Mustad Mega-Bite Worm Hooks are chemically sharpened with opti-angle needle points. more

    $8.65 $3.99

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    Yamamoto Senko Worms Freshwater Soft Plastic Custom Baits 4 Watermelon

    Yamamoto Senko Worms Freshwater Soft Plastic Custom Baits 4 Watermelon

    If there s been one lure that has changed the face of fishing over the years it s the Yamamoto Senko. With its wide range of uses and subtle natural action the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of... more

    $7.99

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    Gary Yamamoto Custom Baits 4 Senko Worm Soft Bait Watermelon Black Flake

    Gary Yamamoto Custom Baits 4 Senko Worm Soft Bait Watermelon Black Flake

    The Yamamoto 4 Senko is a versatile lure that has helped to shape the face of fishing over recent years. With it s wide range of uses and subtle natural action this bait has quickly become a favorite with anglers all over the world. The Yamamoto Senko... more

    $9.44 $7.99

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    More information about Fishing Gear

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