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Berkley Power Bait Fishing Attractant Bait

Enhances ordinary lures or live bait with Power Bait scent and flavor. Features:- Enhances ordinary lures or live bait with Power Bait scent and flavor- Water-soluble liquid attractant Specifications:- Bait Scent/Flavor: Walleye- Weight 2 oz- Pack... more

Rapala Husky Jerk Size 8 3-1/8 Hand-Tuned Fishing Lure Helsinki Shad-fish bait

Perfectly balanced the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water catching and piquing attention. And the suspending action is just more than a fish... more

Berkley PowerBait Fishing Attractant Bait

Enhances ordinary lures or live bait with PowerBait scent and flavor.Features:- Enhances ordinary lures or live bait with PowerBait scent and flavor- Water-soluble liquid attractant Specifications:- Bait Scent/Flavor: Trout- Weight 8 oz- Packaging: Bottle more

Berkley PowerBait Fishing Attractant Bait

The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for... more

Yakima Bait Worden s Original Rooster Tail Lure Inline Spinnerbait Fishing Lure White 1/24 oz.

Worden s Original Rooster tail 1/24-Ounce Multi-Specie Casting and Trolling Spinner offers a unique spinning action in-line weighted body design genuine silver brass or copper blades and a pulsating hackle tail that attracts fish like no other Inline... more

Berkley Gulp! Alive! Attractant Soft Bait

Berkley Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Features:- Fish attractant makes any bait taste and smell alive with popular prey scents and... more

Berkley PowerBait Trout Dip Attractant Fishing Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley Gulp! Alive! Saltwater Attractant Soft Bait

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Features:- Fish attractant makes any bait taste and smell alive with popular prey scents and flavors. Easy... more

Berkley PowerBait Trout Dip Attractant Fishing Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait Trout Dip Attractant Fishing Bait

Berkley power bait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor for the exclusive power bait formula. Fish love power bait so much that they hold on 18 times... more

Pautzke Fire Brine Fish Attractant – Natural 32 oz

Pautzke Fire Brine makes brining bait s yourself simple. The benefit s of brining include toughening and prolonging the life of the bait as well as adding color to make the bait flashy and shiny. in one quick step right out of the bottle bait s become... more

Berkley Gulp! Alive! Recharge Liquid Fish Attractant

Berkley is the premium brand of fishing tackle that fuels your passion for fishing offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Your favorite baits come floating in the Magic Gravy in... more

Berkley Gulp! Alive Recharge Liquid Fishing Attractant Natural Scent/Flavor 8 oz Bottle

The world s most powerful fish attractant bottle. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Features:- Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness- Perfect for filling Gulp! Alive! Bait... more

Baitmate Classic Crappie & Panfish Fish Attractant 5.0 Fl. Oz.

Our Classic attractants include natural fish oils to create a scent fish can t resist fish pheromones that stimulate fish and trigger predatory instincts to gulp your lure as well as Anise oil to cover undesirable scents that repel fish. more

Fat Rap Hard Bait Lure

The Fat Rap has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates... more

Sea Striker Gotcha Lure Slim Metal G1602 Hard Baits

This lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small bait fish. When fishing from piers and bridges reel in using short sharp jerks of the rod to produce a deadly swimming action. The Got-Cha lure is also a... more

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce Hard Baits

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce is the original and most popular lure of our brand. This lure is excellent for Bluefish Spanish Mackerel Trout and any fish that feed on small bait fish. When fishing cast... more

Rapala Deep Tail Dancer 11 Hard Bait Fishing Lure 4-3/8 3/4oz Purpledescent

Attract your favorite fish with the Rapala Deep Tail Dancer Bait. With its banana-styled body this 4-3/8-inch bait displays an attractive wide tail swimming action. This .75-ounce bait grabs the attention of fish with its internal rattle mechanism.... more

X-Rap Hard Bait Lure

The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/4 oz

The Yakima Original Rooster Tail is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch a variety of species this piece s pulsating hackle tail and attractive spinning action entice game fish to strike.... more

Yakima Bait Worden s Rooster Tail Lure Yellow Dalmatian Tux 1/8 oz.

Since the 1950 s this original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning action will make fish strike when... more

X-Rap Hard Bait Lure Hot steel 2-1/2

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Heddon Super Spook Jr Fishing Lure Hard bait Clear 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits

The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more

X-Rap Hard Bait Lure Purple Gold 2-1/2

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Yo-Zuri Crystal 3D Minnow Deep Diver 6 Hard Bait Fishing Lure

The Crystal 3D Minnow will give the saltwater angler a variety of fish catching options in size and color to match any fishing condition. The reliable Crystal Minnow action has been improved with the patented 3D prism finish. more

Gary Yamamoto Custom Baits 5 Senko Rubber Worm Fishing Lure Watermelon Black Red Flake

The Yamamoto 5 Senko Rubber Worm Fishing Lure is one of the most productive bass lures ever invented and the top producer in Yamamoto s Senko product line. It s not magic but it s close. Not only does the Senko have incredible fish-catching action but... more

X-Rap Hard Bait Lure

The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Yakima Bait Worden s Original Rooster Tail Lure Chartreuse Dalmatian Tux 1/8 oz.

Since the 1950 s this original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning action will make fish strike when... more

Heddon Super Spook Jr Fishing Lure Hard bait Baby Bass 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Yakima Bait Worden s Rooster Tail Lure Metallic Gray Ghost 1/8 oz.

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning action will make fish strike many... more

Heddon Super Spook Jr Fishing Lure Hard bait Speckled Trout 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Jigging Rap Hard Bait Lure

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Jigging Rap features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo style off... more

Gary Yamamoto Custom Baits 5 Senko Rubber Worm Fishing Lure Watermelon Green Pumpkin

The Yamamoto 5 Senko Rubber Worm Fishing Lure is one of the most productive bass lures ever invented and the top producer in Yamamoto s Senko product line. It s not magic but it s close. Not only does the Senko have incredible fish-catching action but... more

Rapala Jointed Shad Rap 04 Hard Bait Fishing Lure 1.5 3/16oz Firetiger

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

X-Rap Hard Bait Lure

The X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Sea Striker Got-Cha Fishing Lure Red & Chartreuse Hard Baits

The original Sea Striker Got-Cha plug comes in several styles and colors. The lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small baitfish. When fishing from piers and bridges reel in using short sharp jerks of the... more