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| Best Seller  | Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... ... more
Berkley Flicker Shad Crankbait SKU - 654157 The unique action of the Berkley Flicker Shad Crankbait creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. FeaturesPro designedSize, profile, and dive depth... | go to store |
 | Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 784960 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
| Best Seller  | Berkley Scented Flicker Shad Pro Pack 3PK Crankbait SKU - 165903 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... ... more
Berkley Scented Flicker Shad Pro Pack 3PK Crankbait SKU - 165903 For decades Berkley has pushed the efficacy and catch rate of Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, Flicker Shad trolling hard baits have continued to cash countless checks in Walleye... | go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | go to store |
 | Berkley Choppo Topwater SKU - 481557 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 481557 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | go to store |
 | Berkley Trilene Big Game Monofilament Fishing Line SKU - 388119 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... ... more
Berkley Trilene Big Game Monofilament Fishing Line SKU - 388119 Berkley Trilene Big Game Monofilament is one of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!FeaturesEXTREME FIGHTING POWER... | go to store |
 | Berkley Choppo Topwater SKU - 138633 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 138633 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | go to store |
 | Berkley X9 Braided Fishing Line SKU - 523302 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 523302 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | go to store |
 | Berkley Choppo Topwater SKU - 584387 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 584387 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | go to store |
 | Berkley X9 Braided Fishing Line SKU - 504942 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 504942 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | go to store |
 | Berkley Choppo Topwater SKU - 915902 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... ... more
Berkley Choppo Topwater SKU - 915902 The Berkley Choppo Topwater is perfect for both weekend warriors and seasoned pros. This easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking... | go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | go to store |
 | The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... ... more
The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a... | go to store |
 | Berkley X9 Braided Fishing Line SKU - 713422 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... ... more
Berkley X9 Braided Fishing Line SKU - 713422 Berkley x9 Braided Fishing Line is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly... | go to store |
 | Berkley X5 Braided Fishing Line SKU - 655427 Berkley x5 Braided Fishing Line is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and... ... more
Berkley X5 Braided Fishing Line SKU - 655427 Berkley x5 Braided Fishing Line is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and... | go to store |
 | Berkley PowerBait Power Worm SKU - 103720 The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... ... more
Berkley PowerBait Power Worm SKU - 103720 The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... | go to store |
 | Berkley Gulp! Trout Dough SKU - 205524 Berkley Gulp! Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next... ... more
Berkley Gulp! Trout Dough SKU - 205524 Berkley Gulp! Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next... | go to store |
 | Berkley PowerBait The General SKU - 200999 The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait The General SKU - 200999 The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait MaxScent Creature Hawg SKU - 277735 The Berkley PowerBait MaxScent Creature Hawg is a ribbed, flat body creature bait with uniquely cut pincers for maximum action. Excellent as a flipping or pitching bait in heavy cover.Berkley PowerBait makes novice anglers good and good anglers great!... ... more
Berkley PowerBait MaxScent Creature Hawg SKU - 277735 The Berkley PowerBait MaxScent Creature Hawg is a ribbed, flat body creature bait with uniquely cut pincers for maximum action. Excellent as a flipping or pitching bait in heavy cover.Berkley PowerBait makes novice anglers good and good anglers great!... | go to store |
 | Berkley PowerBait Chigger Bug SKU - 296763 The Berkley PowerBait Chigger Bug is part craw, part creature, and all fish-catching action! Excellent as a trailer on a football jig, but extremely versatile design provides tons of rigging options.Berkley PowerBait makes novice anglers good and good... ... more
Berkley PowerBait Chigger Bug SKU - 296763 The Berkley PowerBait Chigger Bug is part craw, part creature, and all fish-catching action! Excellent as a trailer on a football jig, but extremely versatile design provides tons of rigging options.Berkley PowerBait makes novice anglers good and good... | go to store |
 | Berkley Spin Bomb Topwater SKU - 365206 Create a top water commotion they cant resist with the Berkley Spin Bomb. Not only does the Spin Bombs shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. Its... ... more
Berkley Spin Bomb Topwater SKU - 365206 Create a top water commotion they cant resist with the Berkley Spin Bomb. Not only does the Spin Bombs shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. Its... | go to store |
 | Berkley Gulp! Minnow Grub SKU - 326508 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... ... more
Berkley Gulp! Minnow Grub SKU - 326508 The Berkley Gulp! Minnow Grub features a classic molded minnow body and a large profile curly tail for incredible swimming action.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the... | go to store |
 | Berkley Frittside Crankbait SKU - 354184 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 354184 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley Frittside Crankbait SKU - 314619 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 314619 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley PowerBait MaxScent Kingtail Worm SKU - 344904 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait MaxScent Kingtail Worm SKU - 344904 The Berkley PowerBait MaxScent Kingtail Worm is a large profile, large-tail worm that is great for lunker bass in the depths.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait The General SKU - 333754 The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... ... more
Berkley PowerBait The General SKU - 333754 The Berkley PowerBait The General is a classic soft stickbait, great for all kinds of presentations and techniques.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... | go to store |
 | Berkley PowerBait Power Nymph SKU - 429304 The Berkley PowerBait Power Nymph is a 1 creature bait that mimics a wide range of insect nymphs common to most freshwater environments. Excellent on a small jighead or cricket hook under a bobber for big bluegill, or drifted on a bump rig for... ... more
Berkley PowerBait Power Nymph SKU - 429304 The Berkley PowerBait Power Nymph is a 1 creature bait that mimics a wide range of insect nymphs common to most freshwater environments. Excellent on a small jighead or cricket hook under a bobber for big bluegill, or drifted on a bump rig for... | go to store |
 | Berkley Fusion 19 Weedless Wide Gap Worm Hook SKU - 418664 Berkley Fusion19 Weedless Wide Gap Hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for the Wacky rig technique. Each front of every package provides soft-bait recommendations.FeaturesWeedless Wide Gap... ... more
Berkley Fusion 19 Weedless Wide Gap Worm Hook SKU - 418664 Berkley Fusion19 Weedless Wide Gap Hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for the Wacky rig technique. Each front of every package provides soft-bait recommendations.FeaturesWeedless Wide Gap... | go to store |
 | Berkley Gulp! Killer Crawler SKU - 380408 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... ... more
Berkley Gulp! Killer Crawler SKU - 380408 The Berkley Gulp! Killer Crawler imitates a half-nightcrawler and excels in a wide range of presentations. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft... | go to store |
 | Berkley PowerBait MaxScent Hit Worm SKU - 106216 The Berkley PowerBait MaxScent Hit Worm has a tapered body design with a fatter tail to produce tantalizing action when jigged, jerked, or hopped.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25... ... more
Berkley PowerBait MaxScent Hit Worm SKU - 106216 The Berkley PowerBait MaxScent Hit Worm has a tapered body design with a fatter tail to produce tantalizing action when jigged, jerked, or hopped.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25... | go to store |
 | Berkley Gulp! Trout Dough Natural Garlic Scent SKU - 155467 Berkley Gulp! Natural Garlic Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is... ... more
Berkley Gulp! Trout Dough Natural Garlic Scent SKU - 155467 Berkley Gulp! Natural Garlic Trout Dough is an extremely effective formula for hatchery-raised trout, but works in the wild as well. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is... | go to store |
 | Berkley SquareBull Crankbait SKU - 202491 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... ... more
Berkley SquareBull Crankbait SKU - 202491 The Berkley SquareBull Crankbait has a wide hunting action and enticing tail wag that is key to a successful square bill crankbait. Excellent in the cold water of early spring, but effective year-round on large and smallmouth bass.Berkley paired its... | go to store |
 | Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 201368 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley PowerBait MaxScent Power Chunk SKU - 203258 The Berkley PowerBait MaxScent Power Chunk is a 3.25 standard profile chunk that is a time-tested trailer for your jigs. Nose hook the trailer in the classic style for maximum action, or thread the hook through the body for a more compact... ... more
Berkley PowerBait MaxScent Power Chunk SKU - 203258 The Berkley PowerBait MaxScent Power Chunk is a 3.25 standard profile chunk that is a time-tested trailer for your jigs. Nose hook the trailer in the classic style for maximum action, or thread the hook through the body for a more compact... | go to store |
 | Berkley PowerBait Power Worm SKU - 194964 The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... ... more
Berkley PowerBait Power Worm SKU - 194964 The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.Berkley PowerBait makes novice anglers good and good anglers... | go to store |
 | Berkley Gulp! Alive! Minnow SKU - 318523 The Berkley Gulp! Alive! Minnow is a lifelike, split-tail minnow profile softbait that perfectly mimics small forage.Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more... ... more
Berkley Gulp! Alive! Minnow SKU - 318523 The Berkley Gulp! Alive! Minnow is a lifelike, split-tail minnow profile softbait that perfectly mimics small forage.Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more... | go to store |
 | Berkley Frittside Crankbait SKU - 242128 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... ... more
Berkley Frittside Crankbait SKU - 242128 The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough... | go to store |
 | Berkley PowerBait Glitter Chroma-Glow Dough SKU - 253382 Berkley PowerBait Glitter Chroma-Glow Dough combines the fish attracting formula of PowerBait with glitter and intense colors for a knockout punch to trout.FeaturesGlitter simulates real fish scales and allows trout to see bait from a distanceFloating... ... more
Berkley PowerBait Glitter Chroma-Glow Dough SKU - 253382 Berkley PowerBait Glitter Chroma-Glow Dough combines the fish attracting formula of PowerBait with glitter and intense colors for a knockout punch to trout.FeaturesGlitter simulates real fish scales and allows trout to see bait from a distanceFloating... | go to store |
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